Presentation Tip: Communicating Bad News

I’ve never done an exact count, but I believe it is safe to say that nearly every single one of the corporate presentations that we design and advise on for our clients is to communicate good news, or more specifically, “hopeful” and forward-looking positive statements.  Sales presentations outline the virtues of a product or service.  Marketing presentations persuade their audience to act.  Investor presentations win over their investors to fund promising ventures.  The goal is that everyone walks away from the meeting with a positive impression and is influenced to carry out the designated “calls-to-action.”