Getting Your Message To Stick

What is your company’s message? Is it making an impression with your audience? Every day people are exposed to a variety of information from countless mediums, such as radio, TV, newspapers, and internet. With all that competition, it’s important to create a message that stands out. Here are 6 characteristics of a message that sticks.

Cuts On Medical Research Could Endanger The Future

“Biomedical research and innovation are crucial to improving America’s health, global competitiveness, and economic growth.” But, both are being threatened by a new 5 percent NIH budget cut that will likely speed up an already weakened research enterprise.

12 Clarifications For Group Audits

The AICPA Auditing Standards Board (ASB) has recently developed a new standard that provides “clearer requirements and guidance for audits of group financial statements.”

Businesses Restructure To Save On Taxes

“Business owners can’t change the tax code, but many of them say they might change the way their businesses are structured in order to pay less tax.”

15 Things Successful Leaders Do Every Day

“If you are looking to advance your career into a leadership capacity and / or already assume leadership responsibilities – here are 15 things you must do automatically, every day, to be a successful leader in the workplace.”

House Rejects Obama’s Tax Increase

“House Republicans, shrugging off rising pressure from President Obama, are resolutely opposing new tax increases to head off $85 billion in across-the-board spending reductions, all but ensuring the cuts will go into force March 1 and probably remain in place for months, if not longer.”

Builder Confidence Down In February

According to a recent survey, builder confidence dipped below “good” in February. There are several variables experts believe have caused the drop: job growth uncertainty, inaccessible consumer mortgage credit, and rising building costs, to name a few.

How To Do Business Abroad

A rising number of small and midsize companies are going international. Businesses like Infragistics are “venturing abroad in search of talent and leading-edge technology at a lower cost than in advanced economies in North America.”

Construction Loans Coming Back To Life

“Construction in New York slowed to a trickle in the recession, but there are finally signs that the construction loan market is coming back to life. While lending for multifamily rental buildings, with its steady income flow, has been popular for the last 12 to 18 months, a growing number of lenders are now looking at condominium projects, hotel developments and certain office and retail buildings.”

Republicans Reject Obama’s Appeal For More Revenue

“President Obama on Tuesday called on Congress to quickly pass a new package of limited spending cuts and tax increases to head off substantial across-the-board reductions to domestic and military spending set to begin on March 1, but his appeal for more revenue was dismissed by Republicans.”